HUMÖR is a new, exciting and thrillingly bold brand that plays with and alters street fashion and takes its inspiration from the urban streets and lifestyle but also from all over the world.
”At HUMÖR it’s OK for things to be in a state of flux - the colours, patterns, graphic prints, styling. It’s casual, edgy, different. That’s why we are working with a whole new silhouette that samples elements from work wear, sportswear and classic club wear. It may be a detail mounted in a surprising new way, or mixed in over a piece of clothing just as a beat is mixed in over a well-known piece of music. Street style from Tokyo, Berlin, London and New York plays a part, but we get our inspiration from all sorts of places: colours on advertising posters from the 80’s or graphic design on tracksuits from the early 70’s, plus a good dose of cyber culture and humour”.
