A true passion and love for denim and fabric, this swedish brand has embraced the raw truth about denim. Founded by three Swedish denim enthusiasts in 2001, Nudie Jeans has become one of the most respected denim labels in the past decade. Its rawness and rugged approach have made its existence synonymous with rock music and youth culture. nudie is renowned for ignoring trends and fads but focuses on producing quality denim. Produced using the best Italian, Turkish, American and Japanese qualities, all of Nudies manufacturing takes place in Italian factories - which are regarded amongst the very best denim manufacturing plants in the world.